Photographs are licensed, not sold outright. The fee for a shoot covers the photography itself and the right to use the resulting images in the ways agreed before we start — which is why pricing varies with how many businesses will be licensing the photographs from a single project.
That structure exists because a building involves several parties who each want the images. An architect, a general contractor, an interior designer, and the owner may all have a legitimate use for the same photograph. Licensing all of them from one shoot costs each of them less than commissioning the shoot several times over.
What a standard commercial license covers
Use of the photographs in the licensee’s own marketing: their website, project pages, portfolio, award submissions, social media, and print collateral.
The license belongs to the business that licensed the photographs and is not transferable.
Credit is appreciated and, where the images appear on the web, a link back is the usual courtesy.
Licensing individual photographs
A business that was not part of the original license — one that joins a project later, or wants a photograph from a past shoot — can license individual photographs at $300 each.
Naming every business before a shoot is priced still matters, because each one that joins lowers the price for all of them. See pricing.
Copyright
Copyright in every photograph remains with Dan Price, the photographer. Licensing grants the right to use an image; it does not transfer ownership of it.
For anything not covered here, ask. Most questions have a straightforward answer and it is better to settle usage before publication than after.